Job: Marketing Manager

Title Marketing Manager
Location Buffalo, NY
Shift Type Day Shift
Job Information

Develop, Manage & Brand Literature for all Divisions (Aggregate/Mining, Industrial & Architectural)

  • Manage the Design Process and Update Divisional Brochures/Literature Cards/Catalogs
  • Build and manage Buffalo Wire Works corporate identity and ensure all marketing materials, including website, are consistent and portray the same look and feel
  • Sample Kit Packaging Design & Development
  • Continuously Elevate the “Look & Feel” of Buffalo Wire’s Presence in the Market Place
  • Website Updates/ Website News Updates / News Letter
  • Review all company powerpoints to keep a consistent feel and design
  • Manage, develop, and copywrite all marketing ads
  • Manage any freelance work and graphic design work

 

Manage all Marketing Needs and Requests

  • Develop and Manage Marketing Campaigns process, including tracking and follow up on offers made, acceptances and long term success rate of customer retention.
  • Develop and Manage Market Segmentation process
  • Develop and foster new ideas for marketing samples, campaigns, promotions, and strategic mailings
  • Research & Recommend Tradeshows for All Divisions
  • Travel to National and Key Shows
  • Control all Aspects of Tradeshow Deadlines, Booth Design and Layout, Optimal Booth Position Payment Schedule, and all administrator tasks
  • Maintain Tradeshow Equipment & Supply
  • Electronic marketing file management
  • Maintain Literature & Supply and manage all marketing requests from sales force and customers
  • Direct advertising mediums and channels
  • Manage all marketing administrative tasks
  • Develop Marketing Budget and provide quality updates/reports
  • Event Coordinator of In-House Dealer Meetings and Other Sales Events

Interested candidates should email their resume to employment@buffalowire.com

 

 

 

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